Game Beauty bridges the world of makeup and video games through high-quality, cruelty-free beauty products inspired by video game concepts, characters, sceneries, and all relatable elements found in the world of gaming. To close out 2022, the brand is proud to announce its limited-edition Persona 5 Royal makeup collection in partnership with ATLUS, known for delivering unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe.
The newest Game Beauty x Persona 5 Royal limited-edition collection will feature vibrant and colorful makeup SKUs inspired by P5R’s 10 Phantom Thieves and their 10 Personas. Each Phantom Thief and their corresponding persona shines through with a single-color product that represents each of their core personalities, in addition to two nine-color palettes to represent the team and metaverse - the world they explore in the game.
Available on GameBeauty.com for pre-order starting Monday, December 12th at 7 am PST //10 am EST, the Phantom Thieves Limited Edition Makeup Collection will include two makeup palettes, six liquid eyeliner pens, six liquid lipsticks, four single blushes, and four chameleon eyeshadows, making it the brand’s biggest collection to date. The collection is a true testament to Game Beauty’s core mission and goal of bridging beauty and game. Since Game Beauty’s inception in 2020, the brand has always sought to partner with video game companies that might be interested in licensing their IPs to makeup brands. Fast forward to mid-2021, after launching their Victory eyeshadow palette and selling out of their initial inventory, Game Beauty knew it was time to tackle something bigger. They signed up for Licensing EXPO 2021 and booked a meeting with a few game companies, including ATLUS which was celebrating the Persona series’ 25th anniversary! From there, the idea of a Game Beauty x Persona 5 Royal limited-edition collection was born.
- Pre-order has started with shipping in early January!
For more information about Persona 5 Royal, visit HERE.
About Game Beauty:
Game Beauty is a family-owned business that aims to bridge the two worlds of makeup and video games by offering high-quality beauty products inspired by your favorite video game concepts, characters, sceneries, and all relatable elements found in the world of gaming. Game Beauty aims to deliver fun shades that tell stories of a game while encouraging you to explore and discover your color combo. Visit: gamebeauty.com // @gamebeauty
With a wealth of award-winning titles, such as The Game Awards 2020 and DICE awards 2021 nominee for “Best RPG,” Persona™ 5 Royal, the long-running, legendary JRPG Shin Megami Tensei™ series, the groundbreaking action-adventure/puzzle game Catherine™, and many more, ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Visit: www.atlus.com
About SEGA of America, Inc:
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes and develops innovative interactive entertainment experiences for console, PC, mobile, and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Yakuza, Virtua Fighter, Super Monkey Ball, and Crazy Taxi, along with Atlus' Persona and Shin Megami Tensei series. Since its debut more than three decades ago, Sonic has become an entertainment icon featured in several dozen games, TV series, movies, merchandise, and more. SEGA of America has offices in Irvine and Burbank, California. Visit: www.sega.com